Retail, E-commerce & Consumer Goods
Retail and consumer goods consulting that puts AI to work on margin, availability and customer trust.
5 specialised services · sector-specific delivery
Where the sector stands today.
Ask a retail executive what keeps them awake and the answer is seldom technology. It is margin. Shoppers compare prices in seconds, switch brands without regret, and expect the same stock, price and service whether they are in a store, on an app or talking to a chatbot. Marketplaces and AI shopping assistants are starting to sit between the brand and the customer, which changes who owns the relationship. Consumer goods companies feel the same squeeze from the other side, with retailers demanding better data and faster replenishment. The decisions on the table are practical ones: which customer and product data to clean up first, how far to let AI set prices and promotions, how to personalise without eroding trust, and how to give store and service teams tools that help them more than they monitor them.
Retail change lands on store managers, merchandisers and contact centre staff long before it shows up in a board pack, so that is where we begin. We work out which decisions each role makes daily, from markdowns to substitutions, and what would make those decisions quicker and better. We then agree how trading, supply and digital teams will share ownership of data and outcomes. With that in place we simplify the processes, repair product and customer data, and apply AI to the few use cases with a visible effect on margin or availability.
Personalisation projects usually disappoint for an unglamorous reason: the product catalogue is a mess. Attributes are missing, sizes are recorded in several formats, and the same item carries different names across channels. No recommendation engine can reason over that. In our experience, the retailers that fix product data first get more from a modest AI tool than their rivals get from an expensive one.
Where we stand out in Retail.
Capabilities built specifically for the challenges of your sector.
Trading, supply and digital teams brought into one conversation about margin and availability
Product and customer data repaired before any personalisation or pricing model is switched on
Customer trust and consent designed into AI use, not bolted on after a complaint
Tools for store and service staff tested with the people who will use them on a busy Saturday
Services for Retail.
Practical, outcome-focused engagements shaped around your sector's realities.
AI Strategy, Implementation & Scaling for merchandising, pricing and customer teams
Choosing the few AI use cases that move margin or availability, delivering them with trading teams, and scaling what works across categories and channels.
AI Data Readiness for product and customer data
Cleaning, structuring and governing catalogue, inventory and customer records so search, recommendations and AI shopping assistants can represent your range accurately.
Agentic AI & Workflow Automation for customer service and store operations
AI agents that handle order queries, returns and routine store tasks within clear limits, handing over to staff when judgement or empathy is needed.
Digital Product & MVP Advisory for new commerce propositions
Testing subscription, marketplace or direct-to-consumer ideas with a small working product and real shoppers before committing the full build budget.
AI Business Case & Operating Model for retail and consumer brands
An honest view of costs, benefits and ownership for AI in trading and supply, so investment decisions stand up to margin pressure.
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Tell us where you're headed. In 30 minutes we'll map the highest-impact moves across your strategy and technology, and how we'd deliver them.