Insights · Business Strategy

Business Strategy

Perspectives on business strategy from the Ganexa consulting team.

Account manager reviewing customer retention figures on a laptop in an office Business Strategy

Revenue AI: Predicting Churn and Personalising Growth in Time

How revenue AI protects and grows income: AI churn prediction, consent-based personalisation and better forecasts, wired into decisions and measured.

Finance director and operations lead comparing figures on a laptop at a desk Business Strategy

Measuring AI ROI: From Pilot Metrics to the P&L

A practical guide to measuring AI ROI: set the baseline first, name the value type, count the full run cost, handle attribution, and know when to stop.

Two business leaders shaking hands across a table with documents and laptops Business Strategy

M&A in the AI Era: Diligence and Integration That Captures Value

How M&A due diligence and integration must change in the AI era: testing technology, data and AI claims, and running integration as a programme.

Senior leadership team in discussion around a boardroom table with city view Business Strategy

The Executive AI Agenda: Five Decisions That Won't Wait

The executive AI agenda for 2027: five linked decisions on economics, talent, regulation, supply and capital, and a 90-day plan to make them.

Wind turbines beside an industrial plant under a clear morning sky Business Strategy

ESG as an Operating Discipline: CSRD and the End of Reporting Theatre

CSRD rules and timelines keep shifting, but the durable task is clear: treat ESG as an operating discipline with owned, controlled, decision-grade data.

Operations team monitoring multiple screens in a control room during an incident Business Strategy

Business Continuity in the Age of Cascading Risk

Why single-scenario business continuity planning fails when risks cascade, and how to design resilience around critical services and dependencies.

Executives reviewing financial projections on a large screen in a boardroom meeting Business Strategy

Building the Business Case for AI, and the Operating Model to Scale It

How to build an AI business case a board will fund: real value levers, full costs, staged funding and the operating model needed to scale results.

Cross-functional team mapping priorities on a whiteboard during a planning workshop Business Strategy

Are You Actually AI-Ready? A Practical Readiness Check

What an AI readiness assessment should cover: five dimensions, the evidence to gather, common mistakes and how to turn a score into a costed plan.

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